A digital advertising campaign focused on privacy and targeting. The idea is simple - advertising shouldn't be creepy. There are better and smarter ways to deliver ads to people without objectifying them and turning customers into products. As the message of this campaign reads: Advertising should sell products to people without turning people into products.
Character design - The waiting list
Web design for a 'waiting list' page. After you've booked yourself a slot for a demo of the AdHash platform, this animated illustration appears along with some text that notifies you about your position on the waiting list. A set of different characters was developed for this project. Diversity is always a great source of inspiration when it comes to illustration. Wear your face mask, don't forget to keep a safe distance, and have a little bit of fun every now and again.
Lettering design - Thank you
Web design for a 'thank you' page. After you've used the Contact form through the website, this little artwork shows up to greet you and let you know, that someone would get in touch regarding your issue or request.
Illustration - Application form
Web design for another 'thank you' page. When you submit your job application through the website, this illustration appears to say: "Thank you for your application! We will be in touch shortly."
Illustration - Page not found
Web design for a '404 error' page. "Page not found. But don't worry, nothing is ever lost on the blockchain. Just need to look closer."
